The next BriefingsDirect big-data innovation case study highlights how Intuit uses deep-data analytics to gain a 360-degree view of its TurboTax application's users’ behavior and preferences. Such visibility allows for rapid applications improvements and enables the TurboTax user experience to be tailored to a highly detailed degree.
Here to share how analytics paves the way to better understanding of end-user needs and wants, we're joined by Joel Minton, Director of Data Science and Engineering for TurboTax at Intuit in San Diego. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: Hewlett Packard Enterprise.]
