The next BriefingsDirect big-data innovation case study highlights how Yellow Pages (YP) has developed a massive enterprise data warehouse with near real-time reporting capabilities that pulls oceans of data and information from across new and legacy sources.
We explore how YP then continuously delivers precise metrics to over half a million paying advertisers -- many of them SMBs and increasingly through mobile interfaces -- to best analyze and optimize their marketing and ad campaigns.
To learn more, BriefingsDirect recently sat down with Bill Theisinger, Vice President of Engineering for Platform Data Services at YP in Glendale, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: Hewlett Packard Enterprise.]
