Mrs. Green speaks with Maria Rodale, Chairman & CEO, Rodale Institute, who is not only an activist in the world of healthy eating, she is a businesswoman who has made promoting the benefits of an organic lifestyle both her personal mission and her business. Maria joined the Rodale Institute in 1987, first working in circulation and direct marketing and eventually leading Rodale's in-house direct marketing agency. In 1998, she served as director of strategy, where she led the strategic review, planning processes, and management changes that refocused the company on publishing healthy, active lifestyles information. She also led the company's Organic Living division, Rodale's first integrated brand division, as Editor-in-Chief of Organic Gardening, overseeing all of Rodale's gardening books.