Kat Gordon is the founder of -- and the visionary behind -- the 3% Conference, a social change movement started as a passion project to spotlight the scarcity of women in creative leadership in the advertising and communication fields. Kat is also the founder and creative director at Maternal Instinct, a marketing agency focused on communicating to women as well as consulting with start-ups in Silicon Valley. In 2013, Advertising Age magazine named her as one of the Top 10 Women To Watch and one of Forty Over-40 Women Disrupting The World in 2014.
In this episode, Kat’s message is simple: it’s in everyone’s best interest for there to be more equal gender representation in the creative process. “The fact that men and women are different should be celebrated. There’s a reason we were designed differently. You need very diverse perspectives to problem solve creatively.” The era of the lone genius is over, she observes. We live in a more collaborative world.
