Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:In our episode today - Craig introduces listeners to a concept that has helped to shape his own journey, the concept of being “Supermedium.”This concept is related to fitness goals and how people often do not focus their goals on very specific objectives - which can lead to wasted effort and actually hinder you in many cases. The goal is to be strong enough—or said differently, have the right strength for a specific task. SUPERMEDIUM.There are a few references Craig brings into this conversation - one of which is from the book “Be Useful: Seven Tools for Life,” by Arnold Schwarzenegger.Craig quotes a statement that Arnold makes on the importance of coming into strength training with a clear goal - and ties this to coming into communication training with a clear goal as well.(Craig also highly recommends that book by Arnold via audio book.)The link is here: https://www.amazon.com/dp/B0C1HR5D9S?ref_=cm_sw_r_ffobk_cp_ud_dp_KKT0YM7XDFW30C7FNNXM&skipTwisterOG=1&bestFormat=true&newOGT=1Just how does this apply to our communication goals? Craig often cites that “Toastmasters is his gym’ and that communication skills can atrophy just like any muscle in the body. Listen in to hear how him discuss some of his own fitness goals and overlays that with what he has seen as he journeys with others on their communication journey too.This episode will have you thinking about what it is you want to accomplish on your communication journey and should be encouraging for those who might feel a bit too self critical if they aren't achieving an ideal they have imagined.