Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, we welcome guest Hunt Demarest, CPA ABV.Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers? It’s a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!Hunt’s episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!Often times we can get caught up in the minutia of details and analysis.If we are not careful - it can lead to assumptions and wrong conclusions.As Hunt says, “Numbers do not lie, but they do not tell the whole story.”Getting the whole story inevitably involves communication - and it isn’t always comfortable for people to pick up a phone to get it.While the takeaway for today’s episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family. Today’s WOTD is Gumptionnoun