Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeEmail-Seriously!In many business conversations the first correspondence is often by email and it is NOT going away anytime soon. While YES email in general has MANY problems there are still professionals who are more responsive to emails than texts or phone calls.We’ll be talking about email in terms of impressions, practicality, and interactions.I’ll lay a few ideas out and then we’ll discuss some best practices for team ownership so email correspondence doesn’t result in dropped balls.Today’s WOTD is: EloquentWe’ll define our word - after we hear a word from our sponsors who make this show possible!adjective: marked by forceful and fluent expression, an eloquent preacher: vividly or movingly expressive or revealing, an eloquent monumentOn Making an Impression:In the aftermarket - and countless other small businesses - it is very common to see email interaction with people using public domain email addresses. This can be the casual: .gmail.com / .icloud.com / .yahoo.com | The older… @aol.com / @hotmail.com / @netscape.com.Or - what I will simply call “serious” emails - those that use their own custom domain names.While we ALL use some casual and older email suffix - I want to raise a few points to help you consider moving yourself or your organization to owning, maintaining, or providing your own email domain.There is just no denying the casual nature of the suffix, and it feels like an afterthought in business settings if you’re still relying on .gmail… Sending an email with a link from your shop? Best if it is not from rando@gmail.com.If you’re networking, applying for a job, or running a transaction - a more “serious” email suffix does appear more professional, stands out, and builds trust.Is it a game changer? Not always - but like any other feature of a business, it is a factor in how you are being perceived.Communication goes far beyond the words we use - and absolutely involves our outward appearances - even our digital appearance. With most every inbox - before every subject -is the address the email is from.On the older suffixes, it’s commonly joked about, but there are strong assumptions that if you have an AOL email address today in 2025 - you most likely no long care that “you’ve got mail” and you probably won’t check it either. Is it fair? No maybe not - but I can speak from experience on this. If you are working with a client using older emails like AOL - and you must email them - I’m a big fan of calling to let those individuals know to check their email… in most cases. If you’re offended by this and you use an AOL email - go ahead and send an email to