Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundIn this episode, our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to discuss a simple but often uncomfortable topic among practitioners of change.The slogan: “This Sucks - and it Works!”Craig was inspired to discuss this topic with Brandon after reading a post about slogans that don’t really work well - and the phrase above was suggested as an alternative to some others.This stood out, because Craig has literally stood in a room with Brandon as Brandon spoke nearly that exact phrase to a group of tire specialists.Brandon has a background in the automotive industry, in software, and rather significantly, the Marine Corp. The latter component is a thing which makes Brandon uniquely effective when coaching and onboarding in his role at Autoflow, and in other endeavors Brandon is engaged in.Listeners will appreciate hearing Brandon's stories, hard earned wisdom and will find a pragmatic approach to learning that emphasises acknowledging that changes are tough, but embracing the suck is the way to get through.Additional insights:The three ways of learning according to Brandon’s instructor in the Marine Corp1.) Pain2.) Repetition3.) The repetition of painWe appreciate Brandon's service and the sacrifices he’s made in service to our country. We know our listeners will too.Reach out with any questions to Speakup@craigoneill.netYou can also thank Brandon directly here: Brandon.Crusha@autoflow.comThe Word of the Day: ArduousAdjective