Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded live at the Institute Summit, this insightful conversation explores how business leaders can apply sports principles—like team chemistry, leadership, and preparation—to enhance performance. Keynote speaker Ross Bernstein underscores the impact of storytelling as a powerful communication and trust building tool, sharing lessons from icons like Scotty Bowman and Jay Leno. The discussion reinforces the importance of having a solid business playbook grounded in strategy, data, and accountability, while also addressing the need to adapt to change, foster a culture of loyalty, leverage technology for growth, and prioritize meaningful personal connections and networking. A best-selling author of nearly 50 sports books, Ross Bernstein, is an award-winning peak performance business speaker who’s keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years, including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times, and USA Today. https://www.rossbernsteinspeaking.com/ Show Notes
- Watch Full Video Episode
- The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/
- Introduction to the Episode (00:00:00)
- Importance of Storytelling (00:02:51)
- Jay Leno's Storytelling Practice (00:03:50)
- Team Chemistry in Sports (00:05:06)
- Scotty Bowman's Coaching Insights (00:06:29)
- Building Team Chemistry (00:08:00)
- Innovative Recruiting Strategies (00:08:47).
- The Power of the Playbook (00:12:17)
- Measuring Performance (00:13:06)
- Continual Improvement in Business (00:14:21)
- Ketchup Insights (00:15:45)
- Practicing What We Learn (00:20:02)
- Generational Workforce Changes (00:22:11)
- Creating Loyalty in Teams (00:22:55)
- Time Perception (00:23:10)
- Focus and Distractions (00:23:49)
- Engagement in Presentations (00:24:38)
- Struggle and Growth (00:27:26)
- Humility in Leadership (00:28:25)
- Client Experience Officer Concept (00:30:05)
- Philanthropy and Business Success (00:30:23)
- Gamification in Customer Engagement (00:32:36)
- Adapting to Change (00:35:14)
- Networking and Personal Connections (00:36:21)
- Legacy Business Lessons (00:37:08)
- Business Fundamentals (00:39:00)
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting
https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop