Business development is at the intersection of sales and marketing. But how do you identify your ideal customer or client . . . the one that’s ready, willing and able to buy from you?
Join host Hanna Hasl-Kelchner as she welcomes award winning marketer, Steve Napolitan, author of Capture Clients, Close Deals who has some answers for you.
WHAT YOU'LL DISCOVER ABOUT BUSINESS DEVELOPMENT:
* How laser focused business development increases your success in a shorter period of time.
* How your vision, mission and values influence business development.
* How your ideal customer/client differs from other customers/clients.
* Why finding the right customer/client makes everything else in your business better.
* 3 simple steps to help you focus your business development to target your ideal customer/client.
* How startups and small businesses can get paid for customers/clients they don’t sell to.
* How laser targeting your business development increases the value and efficiency of your marketing budget.
* And MUCH more.
GUEST:
Steve Napolitan helps you grab the attention of your perfect client, lead them to your product or service and increase your sales. He does it using his Client Capture Process, a scalable, customizable system that he says has helped his clients make millions.
Steve focuses on bridging the gap between a company’s brand and their target markets by providing innovative marketing and communications with measurable effectiveness.
Steven has been recognized by national media as a pioneer in the new media marketing. He has produced award-winning content, including hundreds of advertising, marketing campaigns and internal promotions for companies such as Apple, Intel, Charles Schwab and Nestle, to name a few.
His branding and storytelling talent even extends to films and television.
Interestingly, his last TV Series, Livin Loud, was picked-up by MTV Australia for Primetime broadcast and sold into other markets around the world.
Steve recent book,
