Start-up success is every entrepreneur’s dream. But how do you make it happen?Is there a secret ingredient, some magic formula?Today’s guest, Jan Cavelle took her start-up to over $10 million in sales and in today’s episode she’ll break down her process into bite sized pieces we can all digest. What You’ll Discover About Start-up Success:* How financially bootstrapping your business can contribute to start-up success* Why investors are not fairy godmothers* The role of the customer persona in start-up success* Why purpose matters to start-up success* The basic building blocks of start-up success and SO MUCH MORE.Guest: Jan CavelleJan is an entrepreneur from the UK who has a few decades of running entrepreneurial businesses behind her. One she started from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.She also promotes entrepreneurship through campaigns various and her books Jan has put her entrepreneurial experiences together with her passion for writing together a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and is out in UK, US and Australia, published by Bloomsbury and her second book, Start for Success: The Entrepreneur’s Guide to Start-ups was just released earlier this year.Related Resources:If you liked this interview, you might also enjoy our other Start-up Life episodes.Contact Jan and connect with her on LinkedIn, Facebook, Twitter, and Instagram.https://jancavelle.co.uk Scale for SuccessStart for Success: The Entrepreneur’s Guide to Start-ups