The coaching industry has seen explosive growth in recent years, but not all coaches bring the expertise or accountability needed to truly and authentically guide clients. In this episode of Wait What Really OK, Loren Weisman jumps into some of the critical issues surrounding coaching with accountability and how to identify honorable coaches. From the pitfalls of the greed style marketing driven coaches to the ethical standards that should define the profession, this discussion offers some actionable insights for strategists, consultants, small businesses, startups, and professionals looking to elevate their coaching relationships while considering how many others use shady tactics that they might want to avoid. Whether you're seeking a coach or refining your own coaching approach, this episode provides a possible framework for navigating the saturated coaching market.
Listeners can explore an angle of the importance of authenticity and accountability in coaching, with comparisons to other professional fields where trust and expertise are non-negotiable. Loren talks about how over-reliance on marketing tactics can overshadow genuine authority and why clear agreements and NDAs are essential for protecting both coaches and clients. By focusing on transparency and long-term credibility, this episode can equip some professionals with the tools to evaluate coaches effectively while avoiding common traps in a crowded industry. It can be a helpful episode for anyone prioritizing ethical practices and meaningful results in their professional growth.
The episode concludes with some practical advice on selecting a coach who aligns with your goals and values. Loren emphasizes due diligence, from assessing a coach's track record to ensuring agreements safeguard your interests. This podcast is not just about identifying red flags but also about fostering stronger, more authentic partnerships in coaching. Tune in to gain clarity on what separates honorable coaches from those who merely market themselves well. Subscribe to Loren Weisman's YouTube channel for more insights on brand communication strategies that prioritize transparency and authority.
The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/
