This episode of Wait What Really OK, Brand Communications and Optics Podcast explores practical strategies for podcast guest soliciting and host booking. Hosted by Loren Weisman, a brand communications and optics strategist, the discussion focuses on amplifying authentic experts, building trusted authority, and improving audience engagement.
Whether you're a podcast host or guest, these insights can help you amplify your presence and enhance your brand visibility. With over one million podcasts and millions of episodes available, the competition for attention is intense.
Many hosts struggle to find guests that align with their niche communication goals. Similarly, guests often face challenges in promoting their personal brand and expert visibility effectively. This episode addresses these issues by sharing actionable methods for authority building, reputation management, and creating trusted messaging that resonates. Learn how to avoid generic pitches and impersonal outreach.
Understand how to amplify your brand authority while aligning with opportunities that match your personal branding goals. By focusing on clear communication and visibility strategies, this episode helps both hosts and guests strengthen their impact and grow their audience.
The Wait What Really OK Podcast is available on Apple Podcasts, Pandora, Spotify, and many other platforms where podcasts are found.
The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/
