Your email list is one of the most important resources you have. But if you’re like many entrepreneurs, you aren’t quite sure how to engage with your audience in a way that converts them from readers/followers to paying customers. Thankfully, we have help in the form of Matt Heinz, one of the Top 50 Sales and Marketing Influencers, as well as a prolific marketing author. He has some creative tips that will help you make your follow-up email campaigns really count.
