If you are listening to the podcast on its release date, October 30, 2023, you are now 25 days until Black Friday! I think Black Friday is an amazing opportunity to make a lot of noise about an offer that you have. Let’s call it like it is, consumers are showing up to Black Friday looking to spend money and wanting to get an amazing deal on something they buy. It is expected you make a lot of noise and have something to offer your audience.
In this episdoe I'm sharing my perspective on what to offer during your Black Friday promotion. Black Friday is a different beast and "standard" launch practices need to get thrown out of the window, to make your Black Friday promotion and profitable, and raving, success.
TAKEAWAYS
- People are looking for offers that give them results. Create an offer that is implementation based.
- Create a digital product that goes with your larger offer. A digital product will give you more people to pull from when you are pitching your bigger offer later. You want your digital product to be priced less than your larger offer, somewhere between the $27-$97 range.
- You need to have a marketing plan for your Black Friday offer. The plan I've developed and tested over the years usually starts about 3 weeks out from Black Friday, so in 2023, that's November 6!
RESOURCES:
Find the
blog postthat accompanies this episode
Grab a copy of the Black Friday Launch Plan so that you can create and execute a profitable Black Friday launch, for a whopping $50 off (now through November 3, 2023),
through this link.CONNECT WITH ALLISON:
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