Do you ever feel icky when the word "scarcity" is used, regarding sales? I’m hoping in this episode today to change your view and mindset on what scarcity actually does to help your leads and your funnel's profitability. Scarcity is important because without it there is no reason why someone would buy now, versus a few days, months, or years from now.
Let’s be honest, it’s never a convenient time to buy something so you have to give your leads a reason. The more people who buy now, the more people will do the work. And the more people who do the work, the more people get results. Without introducing scarcity, you are doing your audience a disservice because they aren’t doing the work to get to their goals and get out of the pain point you help them with. If you look at scarcity from that perspective, you owe it to your audience to introduce scarcity into your Pitch Sequence.
TAKEAWAYS
- Add scarcity to your Pitch Sequences, even if your product or service is always available. If you run a special discount, make it availabile only for a certain amount of time through your Pitch Sequence. This introduces true scarcity because you’re only running the discount for a select group of people, inside of a particular email funnel.
- It’s important when you use scarcity that you are actually truthful with it. Sometimes this strategy gets a bad rep and because marketers have used scarcity to decieve people into buying from them.
- If you want to see sales increase, try scarcity. Having scarcity in your Pitch Sequence is one of the biggest factors as to why people buy now and not later. It can help you with consistency in sales because your leads have a reason to buy.
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