Melissa is the owner of Carbon & Clay. Carbon & Clay is a Squarespace website template shop that helps online business owners launch a website they are confident about faster than ever before.
TAKEAWAYS
- The main function of your website is to get people onto your email list. Everyone needs to be growing an email list to further nurture relationships and traffic. When your audience is ready to buy, you are at the forefront of their mind because of that established relationship.
- Use a lead magnet on your website to collect emails. Lead magnets should be strategically placed on your website, not just on your home page. This will give you a higher probability of getting people on your email list.
- You need to know your audience and ideal client so you know who you are trying to reach through your website. How can you make the content of your website easy to navigate and easy for people to find what they are looking for? Your website is not just about how good it looks, but how well it functions for the user.
RESOURCES:
Visit the
blog post that goes along with this episode for more resources
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Pitch Perfect (Allison's signature Email Pitch Sequence), by using code
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