Description

Think brand sponsorships are only for influencers with massive followings or perfectly curated Instagram feeds? Think again!

In this episode, sponsorship coach and creator economy expert Justin Moore pulls back the curtain on how any expert-led business (yes, even yours!) can start landing lucrative, aligned brand partnerships.

You’ll learn how to shift your mindset around monetization, the exact framework Justin uses to teach sponsorship strategy, and why your niche audience might be more valuable to brands than you ever imagined.

TAKEAWAYS:

• A niche audience is your superpower. You don’t need massive numbers to land brand deals, just a focused, valuable audience that matches a brand’s ideal customer.
• Sponsorships work best when they’re win-win-win. It’s not just about getting paid. It’s about making sure the brand, you, and your audience all benefit from the partnership.
• Stop pitching like a fan and start pitching like a pro. Brands don’t want love letters, they want to know why you're the best person to help them reach their goals.
• Do your research, and start with your audience. Justin shares how a simple survey can unlock surprising insights that make your pitches irresistible to brands.

RESOURCES:

Check out the blog post that accompanies this episode for additional resources

Order Justin's new book Sponsor Magnet

Follow Justin on Instagram

Turn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.

Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.

CONNECT WITH ALLISON: 

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com