If your Email Nurture Sequence is just a mashup of blog posts, podcast links, and that meme from 2021... it’s time to make a change.
In this solo episode, Allison Hardy breaks down exactly what a Nurture Sequence is, and what it absolutely isn't. You'll learn how to craft a series of emails that doesn’t just deliver content but creates genuine connection, builds trust, and primes your leads to say yes to your offer before you even start selling. It’s not about shouting your brilliance, it’s about solving small problems that lead to big results.
TAKEAWAYS:
- A Nurture Sequence isn't a highlight reel. It's a strategic, story-driven experience that builds momentum toward your offer.
- Sending disconnected content is like sending your leads on a scavenger hunt, they won't finish it!
- Every email should solve a micro pain point and gently guide your lead to recognize the bigger transformation your offer provides.
- Personal, face-to-camera videos help your leads feel seen, heard, and connected, because people buy from people they trust.
- When done right, your Nurture Sequence becomes the bridge between a cold lead and a ready-to-buy client—all before your Pitch Sequence begins.
RESOURCES:Check out the
blog post that accompanies this episode for additional resources
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Music courtesy of
www.bensound.com
