To kick off with our very first episode, we’re going to dive into a conversation on a major shift that is already happening. Colleges and Universities have been facing a generational changeover as the millennial population begins to age and move into the workforce, while the younger and very different “Gen Z” population plans to earn their degrees.
Our guest is Bill Faust, Managing Partner of Ologie, a Columbus, Ohio-based branding and marketing agency that focuses on clients in Higher Education.
In doing so, Ologie found a big gap in terms of specific research on Gen Z as it pertains to their motivations, communication preferences, aspirations, attitudes and identities around the college search.
GEN Z Report Link: studentunion.ologie.com/
