Today we hear a great podcast success story of Nikola Danaylov's podcast called Singularity 1 on 1 (http://singularity1on1.com/) , and how he used it to interview experts who later would write recommendation letters that would lead to "Nick" getting into a very prestigious school. Here are some key take aways:
1. He has been podcasting for three years
2. When we first tried to get guests he had a 10% success rate
3. He TRULY believes in his topic, and has a passion and purpose.
4. Eventually it started to get easier to get guests
5. Guests like to talk about themselves, and Nick's topic. Show them how they will benefit when you ask them to be on your show.
6. Provide a great show that people want to be on (get good graphics, intros, outros).
In the end Nick was able to get the experts he interviewed to write him referral letters that got him into a very prestigious school (there were 2100 applicants for 80 spots) where he got to live on Campus with phenomenal scientists and other great people. He also earned a scholarship. It gets better. When he announced he had been accepted, one of his followers on twitter purchased his plane ticket for him.
Full notes at http://www.schoolofpodcasting.com/349