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A logo is just part of your brand story.
An important part, sure.
But it does not need to tell the whole story of your brand.
A logo is simply there to act as an identifying mark. 
End of story!
 
Go check out the Building A Brand series on The Futur channel...
https://youtu.be/mxgOY2Ms-YI
 
#branding #logodesign #brand