Data visualisation describes any effort to help people understand the significance of data by placing it in a visual context. Huge amounts of data are transformed into easily digestible formats that can be used to communicate complex ideas and patterns, which help businesses evaluate data to show performance.
Data visualisation is becoming a valuable tool for marketers, as it easily conveys data to mass audiences and can streamline client reports.
In this edition, we spoke to our own art director, Rob Harris, about data visualisation. Rob told us why data visualisation is so important, how he uses it for work, and what developments he sees coming up on the horizon.
Find out more about some of the products Rob mentioned in the podcast:
Plotly: https://plot.ly/
Data Studio by Google: https://www.google.com/analytics/data-studio/
Datawrapper: https://www.datawrapper.de/
Tableau: https://www.tableau.com/
Visually: https://visual.ly/
DataHero: https://datahero.com/
Google Charts: https://developers.google.com/chart/
Music: "Halter Top" by Podington Bear, used under CC BY / Cut down from original
