Host Alan Berry dives deep into the world of CAD/CAM technology in dental offices, joined by CEO Jason Smith and COO Brogan Baxter. CAD/CAM systems, like the popular CEREC and E4D machines, promise to revolutionize crown fabrication, allowing for "one-sitting" procedures that seemingly save time and lab fees.
The conversation explores both sides of the coin, contrasting stories of wildly successful CAD/CAM integration with cautionary tales. Listeners will hear about a client's disheartening experience, where a $150,000 machine became little more than a "coat hanger" due to unforeseen training demands, difficulties achieving clean margins, and a complete mismatch of expectations.
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