Soon after we started the How To Write A Strategic Plan talk at The Treasury OKC last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on the differences between a business plan and a strategic plan, how to get started crafting a strategy and the most common mistakes start-ups and small businesses make in the strategic process. Here is the content (before the fire department intervened) and some of the audience questions.
00:38 Why strategy is so important
01:41 Why everyone needs a written business plan
03:43 The difference between business plans and strategic plans
08:50 Short interruption for fire truck sirens
09:17 Why business plans and strategic plans are so important
10:50 Common mistakes and misconceptions about strategy
11:25 How to start writing a strategic plan
11:40 The 5-Finger Strategic Plan example
14:28 Budget T.E.A.M. Time. Energy. Attention. Money.
16:12 Time to evacuate the building
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