Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build a community around your brand. Who can take advantage of podcasting in 2023? Entrepreneurs, venture capitalists, business leaders, brands, small businesses, big businesses, professional organizations, community groups, non-profits and government agencies. We explain the why and how of podcasting for business communications and the right show format to fit each and every scenario.
Mentioned in this episode:
