Ep 24: eCommerce Trends and Tips | Andrea Ward In Episode 24, Andrea Ward, Magento's Chief Marketing Officer, shares excellent insight on several ecommerce and marketing topics. Andrea speaks on Magento and it’s marketing strategies, Amazon being a product gateway for many eCommerce businesses, and what’s next for Ecommerce Marketing. Andrea begins the conversation by sharing her path to Magento and about the company's culture. With her extensive expertise and previous experience at Oracle, she also speaks on the her first moments at Magento and early successes. Andrea believes in staying ahead of the curve by studying her competition’s trends and strategies. Tyler and Andrea also talk about Amazon and why businesses should view the platform as a tool instead of competition. Tyler and Andrea go on to discuss the importance of great content and how a well-thought out, informative blog post is more impactful than a blog with content that lacks depth and leads nowhere. Andrea shares her marketing goals for the coming year and tells us what’s next for Ecommerce marketing. The conversation ends with Andrea’s insightful advice on how eCommerce is changing rapidly. The right platform is key to a company’s Ecommerce success, and Andrea explains that Magento has a passion for providing customers with the best tools to grow their businesses. Join Tyler, Michelle, and Andrea in this conversation on Magento’s Business Intelligence, what’s next for eMarketing, and what Marketing strategies to take on in 2018. Timestamps 00:00 – Intro 00:52 – What’s in the News | H&M's No Good, Very Bad Day 04:45 – Featured Guest Intro | Andrea Ward 05:06 – Andrea Ward and Magento 05:50 – Marketing Challenges: From Oracle to Magento 07:15 – Repositioning the Magento Brand 08:20 – Building Magento’s Marketing Strategy 10:35 – Magento’s Business Intelligence 11:45 – Early Successes - Kicks USA 13:23 – Staying Ahead of the Competition 16:12 – Amazon: Product Gateway 18:32 – Magento Commerce 22:15 – FAQs to Blog Articles 25:44 – Marketing Goals for 2018 27:38 - Biggest Missed Marketing Opportunity in Ecommerce 28:50 - What’s Next for Ecommerce Marketing 29:59 - Magento Community and Brand Growth 33:14 - Events and Marketing Strategies 35:15 - 2018 IRCE Conference 36:22 - Pop Up Shops and Retail Brands 38:00 - Magento Advantages Over Competitors 40:55 - Re-Platforming Advice 44:13 - Key Take Away 45:15 - Outro Featured Guest Andrea Ward | Chief Marketing Officer at Magento LinkedIn Twitter Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
