Ep 25: Silver Edition In Episode 25, We dive into some great content and insightful advice from several of our Podcast guests that were featured in 2017. The episode begins with Founder of Raven Tools, John Henshaw, and what marketing tools leaders can implement in their reports. Re-platforming was a subject that Jeff Cash touched on in Episode 3 as he discussed the pros and cons and what challenges may develop. Throughout the episode our featured guests share key insights on marketing strategy for startups, integrating Sales & Marketing teams, and what a Global eCommerce strategy entails. Towards the end of Episode 25, Cristina Ceresoli gives us a look at the state of retail and where it's headed. Marcus Murphy and Tyler brought the jokes and also discussed where Digital Marketing is headed. Andrea Ward shares insight on how eCommerce is changing rapidly and considering the right eCommerce platform is key to a company’s success. Join Tyler and Michelle in this Silver Episode on Kickstarting Brands, Marketing Trends, Global eCommerce Strategies and what’s next in Digital Marketing. Timestamps 00:00 – Intro 01:25 – Ep 1: John Henshaw - Founder of Raven Tools 07:30 – Ep 3: Jeff Cash - Liquidity Services 10:23 – Ep 7: Jamie Alber - Digital Golf Warehouses 13:30 – Ep 10: Scott Yoffe - LA Chargers 17:28 - IRCE 18:48 – Ep 12: Dan Farris - Kickstarting a Brand 21:24 – Ep 13: Mike McMillian - Dream CSX 23:33 – Ep 14: Charlie Cole - Tumi | Samsonite 27:44 – Ep 15: Josh Weum - Google 30:22 – Ep 16: Andrew Malcolm - Evernote 32:09 – Ep 17: Paul Dailey - Puma 35:36 – Ep 18: Ashok Kamal - Tech Coast Angels 40:13 – Ep 19: James Martinez - Safari 41:30 – Ep 21: Cristina Ceresoli - NRF 44:39 – Ep 22: Marcus Murphy - Digital Marketer 47:44 – Ep 24: Andrea Ward - Magento 51:38 – Outro IRCE - CHICAGO: https://www.irce.com 10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018. Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
