Ep 26: Munching on Marketing Advice with Andy Mackensen In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in entrepreneurship, Andy shares insight on building trust with customers, using content marketing to 10X your business, and how strategic partnerships play a huge role in business growth. Andy begins by giving background on SnackNation and what the roots of the business. He shares how building relationships with leaders in business creates strategic partnerships that benefit both parties. Further on in the conversation, Andy gives us his insight on what has worked for SnackNation so far in 2018 and the challenges the subscription-based brand faces with growth. Andy and Tyler discuss the topic of building and managing personal brands and where Andy has placed his focus. Andy also gives listeners advice on common conversion rate optimization mistakes to avoid. Andy leaves us with a key takeaway of staying ahead of the marketing game and focusing on the strategies that are timeless. Join Tyler and Michelle in this episode on how to 10X your business with content marketing, strategic partnerships, and lead scoring best practices. Don’t forget to sign up for your SHHNAACKS! Time Stamps 00:00 – Intro 00:53 – What’s In the News | Gmail Announcement 04:52 – Andy Mackensen 05:25 – Snack Nation 06:30 – How Snack Nation Began its Success 08:42 – Dollar Snack Club 09:37 – Building Trust With Customers 10:47 – 10X Content Marketing 14:10 – Testimonials from Customers 16:19 – Strategic Partnerships 22:47 – What is Working in 2018 24:10 – Challenges in Growth 27:00 – Building and Managing Personal Brand 27:56 - Common Conversion Rate Optimization Mistakes 29:23 - Building Relationships with Podcasts 30:41 - Best Practices in Lead Scoring 34:19 - Key Takeaway 36:30 - Outro Featured Guest Andy Mackensen | Co-Founder and CMO at SnackNation Free Sample Box | SnackNation.com SnackNation.com/tcoffice SnackNation.com/tchome Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
