In Episode 27, Nick James, a business mentor and creator of Expert Empires, shares his journey of how Expert Empires began and the unique conferences that it brings to the UK each year. Nick has hosted the likes of Grant Cardone and Ryan Deis from Digital Marketer, but he earned his way to the top through hard work and hustle. Nick takes us through the challenges and successes he’s endured. Nick starts us off on explaining where the idea came from to start Expert Empires. He tells us that from a young age he was already interested in event promotion and it sparked him to continue down this path. He goes on to discuss how building your own brand authority is a key to success when creating an event with industry thought leaders. Nick dishes on his Bums on Seats Bootcamp and how effective that event has been for his brand authority. Nick and Tyler discuss the topic of starting an event from scratch, what that entails and how tough it really is no matter how easy it looks. Tyler and Nick cover some of the mistakes to avoid in event marketing, and both give great insights from their past endeavors. Join Tyler and Michelle in this episode on building brand authority, SMS marketing tactics and mastering event marketing. Timestamps 00:00 – Intro 00:48 – What’s In the News | Delta & the Olympic Team 05:50 – Featured Guest Intro | Nick James 06:19 – Expert Empires 08:09 – Event Promotion 09:10 – Building Own Brand Authority 10:50 – Secrets to Success 13:32 – Bums On Seats Bootcamp 14:40 – Difference in Marketing between UK and USA 16:07 – What's Working 19:26 - IRCE 21:52 – Starting an Event From Scratch 24:29 – Mistakes to Avoid 26:47 – Key Take Away 27:40 – Outro Featured Guest Nick James | Business Mentor and Creator at Expert Empires IRCE - CHICAGO: https://www.irce.com 10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018. Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
