Ep 29: Thinking Outside the Subscription Box | Kevin Tighe In Episode 29, Kyle Tighe, Co-Founder and CEO of Surf Shop Box, discusses various marketing strategies to create brand awareness and Surf Shop Box's unique subscription model. He shares his insight on building a brand from scratch, establishing partnerships, and marketing to two different target audiences. Kyle begins by providing background information on Surf Shop Box and how the business operates. He shares that building relationships with both established and emerging brands presents efficient marketing for the businesses while exposing customers to a variety of quality surf apparel. Tyler and Kyle also discuss different acquisition channels that work best for Surf Shop Box, including the use of influencer marketing on Facebook and Instagram. In regards to the subscription model, Kyle advises listeners to discover what's most effective for both the company and its customers. The conversation wraps up with Kyle sharing his key takeaway: subscription commerce is an extremely powerful business model. Overall, Kyle explains that there are many opportunities for marketing leaders to apply this concept to their own businesses. Join Tyler, Michelle, and Kyle in this conversation about their subscription box model as they explain how Surf Shop Box implements its own unique strategies. Timestamps 00:00 – Intro 00:53 – What’s In the News | Google’s Mobile-First Index 03:44 – Featured Guests Intro | Kevin Tighe 03:53 – Surf Shop Box 06:06 – Subscription Box Model 11:08 – Building a Brand from Scratch 13:55 – Niche Marketing 17:08 – Acquisition Channels 17:50 – Measuring the Success of Influencer Marketing 21:15 – 2018 IRCE 22:08 - KPIs 24:50 – Minimizing Churn 30:40 – Conversion Rate Optimization 33:26 – How to get Surf Shop Box’s message Across to Customers 34:24 – Possible Rebrand of Surf Shop Box 37:12 – Key Take Away 40:42 – Outro Featured Guest | Kevin Tighe surfshopbox.com - Code LIONSHARE for $20 Off IRCE - CHICAGO: https://www.irce.com 10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018. Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
