Ep 31: Oren Klaff Teaches Us How to Pitch Anything In Episode 31, Oren Klaff, Managing Director of Intersection Capital and Author of the book, Pitch Anything, joins Tyler to discuss the tips and tricks to a successful Sales Pitch. Oren starts us off by discussing the premise behind his book, Pitch Anything, and his past experiences dealing with tough selling situations. He shares his experience working with ad agencies and how they often find themselves in a position of supplication. Oren explains the importance of understanding the three structural pieces of the brain and how to get information across successfully when pitching a project. Tyler and Oren continue to discuss Pitch Anything and the art of framing, and how to apply these to any product, service, or idea. He also talks about the stacking of Frames and how they can be used together to greatly improve one’s chances in closing a deal. Oren shares common mistakes when pitching, and gives insight on how he himself prepares for a pitch. Tyler and Oren also cover how to maintain Alpha status while using your own voice and personality. Oren ends the conversation by giving his key takeaway for listeners, which is simply that neediness kills deals. Join Tyler, Andy, and Oren in this conversation on Pitch Anything and how to frame oneself in a position of power. TIMESTAMPS: 00:00 – Intro 01:37 – What’s in the News | Starbucks 10:20 – Featured Guest Intro | Oren Klaff 11:43 – About Pitch Anything 13:50 – Pitching and Ad Agencies 19:51 – Business Development Approaches 23:20 – Pitching Information through the Three Levels of the Brain 29:32 – Art of Framing 38:28 – Frame Stacking 42:00 – Common Pitch Mistakes 44:20 – Preparing for a Pitch 45:42 – Tips for Salvaging a Pitch 51:05 – How to Move Forward After the Initial Yes 55:00 – Maintaining Alpha Status 59:18 – Marketing Leaders and Oren’s Techniques 1:02:32 – Oren Klaff’s New Book 1:03:44 – Key Takeaway 1:04:37 - Outro Featured Guest | Oren Klaff http://pitchanything.com/ IRCE - CHICAGO: https://www.irce.com 10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018. Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
