EP 38: Global Retail Strategy | Phil Leahy In episode 38, Tyler talks with Phil Leahy, the founder and CEO of Retail Global, a conference and exhibition designed to help online retailers sell more on marketplaces and find opportunities internationally. In this conversation, Phil explains how to be adaptable in the rapidly changing e-commerce environment. Phil starts by talking about his beginnings as a seller on Ebay, and how his connection with other online sellers led him to Retail Global. He then compares Australian and American markets, detailing how Amazon is transforming the eCommerce landscape. While he notes that Amazon is a powerful platform for retailers, he stresses the importance of having a presence internationally across multiple platforms. Phil and Tyler go on to discuss the emergence of blockchain technologies and their possible implications on the future of marketing. Finally, Phil talks about the upcoming Retail Global conference, advising listeners to take time away from their business to meet with others in their industry, adding that you should never be scared to be in the same room as your competitors. Join Tyler, Andy, and Phil in this conversation on adapting to the turbulent world of e-commerce marketing. Timestamps 00:00 - Intro 01:01 - What’s in the News | Google & Search Proximity 12:33 - Featured Guest Intro | Phil Leahy 12:50 - What is Retail Global? 13:38 - Phil’s Background 14:38 - American vs. Australian Market 15:46 - Amazon vs. Ebay | How Marketers Can Take Advantage of the Ebay Platform 17:06 - Taking a Long Term Approach to Testing Platforms 18:17 - Australian Adjustment to Amazon Market 20:11 - Marketing Trends 22:26 - Withstanding Fluctuating Exchange Rates 23:15 - Difficulties Facing Marketers 24:18 - Missed Opportunities in E-Commerce 25:34 - Blockchain Technology | Insights & Opportunities 28:13 - Retail Global 30:53 - Key Takeaway 33:40 - Outro Featured Guest | Phil Leahy Twitter Catch Tyler speaking at a conference near you! // Retail Global: RetailGlobal.com Promo Code for $100 Off Your Registration: FD100 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
