EP 52: Flipping the Script with Oren Klaff Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with Tyler about pitching, framing, and flipping the script. If you missed Oren's first appearance on the podcast, we strongly recommend listening to it first here: (link to episode 31) Tyler and Oren take a deep dive into advanced pitch tactics that will serve marketing leaders well, plus Oren dishes on his upcoming book, Flip the Script. Oren also discusses his strategy for analyzing the marketing angle of investment deals at his firm, Intersection Capital. Before the interview, Moises fills in for Jen and talks with Tyler about the future of advertising and voice. Google has already begun testing the implementation of local ads on the Google Home device. Tyler and Moises discuss future opportunities for advertisers with a focus on maintaining the user experience (chalk that one up to a skeptical "we'll see", for those of you scoring at home). By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 00:00 - Intro 01:38 - What's in the News | Ads for Google Home and Amazon Echo 06:57 - Featured Guest | Oren Klaff 07:33 - Winter Is Coming 12:02 - Time is of the Essence 15:01 - A New Frame 16:50 - Being Out-Framed in a Pitch 24:17 - Controlling Email Conversations 28:04 - Biggest Fear When Working a Deal 31:05 - Flipping the Script 34:35 - Telling a Great Story During a Pitch 41:21 - Webinar Methodology 44:17 - Oren's Upcoming Book 45:47 - Key Takeaway 49:51 - Outro Featured Guest | Oren Klaff LinkedIn www.pitchanything.com Books Pitch Anything Flip the Script In the News https://www.cnet.com/news/ads-voice-assistants-amazon-alexa-google-home-burger-king/ Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
