EP 53: Amazon vs Everybody with Samsonite’s Charlie Cole In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce. If you missed Charlie’s first appearance on the podcast, go back and check out Episode 14. Before the interview, Tyler is joined by one of Fidelitas' PR Interns, “Intern Tyler"- his parents have great taste! The pair of Tylers discuss intern Tyler’s experience at Fidelitas, what he’s learned, and where his next steps will lead. Then, the pair discuss Pinterest, its recent move to go public, its path to profitability, and what that means for marketers. Later in the podcast, Tyler and Charlie dive into recent developments in the eCommerce space and how brands are maneuvering them. After an in-depth discussion about the impact of Amazon on merchants, Tyler and Charlie discuss Instagram’s movement into direct eCommerce and how it will affect both brands and the user experience. Charlie then gives some insight into how to leverage AI for better sales and customer retention. Finally, Charlie gives his key takeaway, reminding listeners that data is not a strategy. As useful as data can be, it is only as valuable as the actions the data helps you reach. Join Tyler, Intern Tyler, and Charlie Cole in this dynamic conversation around digital marketing and eCommerce strategy. Timestamps 00:00 - Intro 01:28 – Intern Tyler 02:30 – What’s in the News 10:58 – Featured Guest | Charlie Cole 11:42 – Changes to the Marketing Landscape 12:05 – Amazon 26:00 – Instagram's Product Checkout Functionality 31:59 – Leveraging AI 34:27 – Charlie's eCommerce Hot Take 38:28 - Key Takeaway 40:15 – Outro Featured Guest | Charlie Cole LinkedIn In the News https://techcrunch.com/2019/04/08/pinterest-ipo-range/ https://www.refinery29.com/en-us/2019/04/229212/how-does-pinterest-make-money-ipo-stock-price Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
