If you're in sales, you might notice a certain reluctance in yourself to pick up the phone and call prospects. Maybe you procrastinate on this to-do list item. Perhaps your perfectionism kicks in and you over-prepare, or maybe you have full-on fear responses. How can you overcome this sales call reluctance and develop an enthusiasm for going after new clients? We spoke with Wally Bressler to find out. He shares how he got past this hurdle and the five-step process he teaches others so they can do the same. Wally Bressler is an energetic life and business coach who specializes in phone sales skills mastery and helping sales people overcome call reluctance. With 26 years of sales experience and 20 years of life and business coaching, he is able to bring a variety of perspectives and strategies to business owners and salespeople to help them improve their enterprises as well as themselves. He specializes in business optimization, lead generation and conversion, phone sales skills mastery, overcoming sales call reluctance, strategic planning, NLP, and direct response copywriting. He is passionate about helping salespeople create the business and life of their dreams by improving their mindsets and skillsets.We start our conversation with how Wall decided to become a life and business coach, and why he specifically focuses on phone sales skills. He shares his backstory, including the setbacks he faced and the realization that he could achieve more if he changed this one hurdle holding him back. Read more at petite2queen.com/overcome-sales-call-reluctanceSupport the show (https://p2q.link/donate)