The federal market sales process is completely different than commercial sales. This week GovCon Chamber president Neil McDonnell focuses on branding for 8(a) and minority owned government contracting firm. Start by building strategic visibility with your target custormers and teammates.
The sole purpose of a Capability Statement for government contracting is to secure a meeting with a federal buyer or teammate.. That means it is not necessary to include every detail about your company or fixate on design.
✅ In this training, Neil explains –
- 👉 What Branding Means for a Small Business in the Federal Market
- 👉 How to Use Social Selling to ‘Brand’ Your Company
- 👉 Essential Branding Strategies to Put Your Company in the Spotlight
Your goal is to be recognized (ie branded) –
- 👉 For One specific Core Competency
- 👉 As a Subject Matter Expert (SME)
- 👉 As a Trusted Advisor to federal agency partners
✅ Neil's slides and live demonstration can be watched on YouTube:–––––––––––––––––––––––––
HOST | Neil McDonnell, president GovCon Chamber of Commerce#experiencematters- Small business owners trust Neil to show them HOW to earn federal government contracts and subcontracts.
- A passionate 'evangelist' for business development in the federal marketplace, Neil has helped 1000s of small business contractors collectively win over $3B (federal contract value)
- Neil's Daily LinkedIn Live and YouTube training have been viewed over 1 Million x.
🔥 "Become the Federal Business Developer that Companies Want!" (
Master Course)- Fast-track your knowledge, network and career skills
- Ideal for young professionals and career transition
✅. As B2G technology business owner for 25+ years, Neil successfully won contracts worth hundreds of millions for the Department of Defense and civilian agencies, including ...
- US Army • US Navy • US Air Force • HHS • VA • White House
- Departments of Education, Transportation, Interior and Energy
- plus numerous large prime contractors
