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In this episode of BS with Bob, host Bob interviews Chad Mickelson, the owner of the Barrel Inn in La Crosse, Wisconsin. They discuss Chad's journey in the bar industry, the impact of technology on business, customer engagement strategies, and the importance of family support. Chad shares insights on managing bartenders, the challenges of running a bar, and his personal interests in collectibles. The conversation highlights the keys to longevity in the bar business and the significance of building relationships with customers.

https://barrelinnlax.com/

Chad Mickelson has owned the Barrel Inn for 31 years.