Join us this week as we watch a PSA promoting recycling. It creates a Pixar-esque story of a lovable character's long journey, and somehow, even though the character is an old plastic bottle (literally a piece of trash), you wind up loving and rooting for the character. We explore the ubiquity of anthropocentric storytelling and problem-solving, how that might recenter conversations around serious problems, and - on the flip side of that argument - how despite that, it may be the smartest marketing technique to promote immediate change.
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https://www.youtube.com/watch?v=ZHqHgJ3PqUs
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