Podcast 16: SEO Overview and Adult Industry News
Today, we're going to be going over Search Engine Optimization (SEO). SEO seems complex (and a lot of the time it is) but it's well worth the time and effort! Once you've got something ranked in Google and other search engines, they'll supply a stream of good traffic for as long as the content is ranked. Every industry across the board also indicates that organic search traffic (generally) converts better than any other traffic source.
SEO For Camming Models:
Think "SERP Management" (Search Engine Result Pages)
Normally when doing SEO, the main focus (often the only focus) is on the website being SEO'd. In Camland, it's slightly different. That is because there's many web properties that a camming model might want easily discovered via search engines. These results might include the website, camming profiles, clip stores, social media accounts and other web properties.
There's also search results that you don't want showing up. Mainly the pirated content. Pirating is a huge issue in the industry, and if pirated content is outranking you, it will end up costing you revenue! I'd also recommend trying to keep the web properties that YOU control ranked highest. There's a number of reasons for this. Things change and it's helpful to be able to reflect those changes in the content that's easily discovered. That's only easily possible if it's web properties that you control.
Different Types Of Search Engine Results
Here are the different types of search engine result pages (SERPs):
Search Engine Results – Normal search results. If you were to Google something, without searching in the image or video pages.
Video Search Results – Displays video search engine results only. Tube sites do very good here, but it's possible to beat them using the safe-for-work video sites.
Photo Search Results – I honestly wish I could talk more from experience on this one, but I've never put too much time and effort trying to optimize for photo search on any projects.
Onsite SEO:
If you don't have a website, you're not going to rank that website.
Same thing with the content. You need the content to rank, in order to get the ranking (blogging, store item pages, ect)
If you can get an "Exact-Match Domain Name" (A domain that is your stage-name), that will help a lot. Bonus points if it's a .com.
The header text on the page (H1, H2, H3). Each page should have at least an H1 and H2. There should only be one H1 per page. Multiple H2s and H3s are fine.
The supporting (paragraph text). Without good, supporting text, you risk the search engines viewing the page as thin / spammy content.
Image file names and meta information / alt-text is a ranking factor. Example; keyword-rich-image.png. Image names should be formatted like that too. all lowercase, words separated by dashes.
Structured very similar to image names. webcamstartup.com/keyword-rich-urls/. I make silo pages use very few words, and longtail content use more words.
The mobile first algorithm has been implemented. That means that rankings are now based primarily on the responsive version and not the desktop version.
Site speed has been a ranking factor for a while, but with the mobile first algorithm, it's even more important.
"PageRank" ("Authority") passes from one page to another via links. The search engines also look at the anchor text of the link to better determine what the page is about. Through an internal linking strategy,
