The world has changed rapidly over the past few weeks and if you run a business, it is clear that Covid-19 is going to have a significant impact. How do you stay sane while developing strategies to evolve your business in the short term? In this episode Carter and Mo talk to school owner Will Caldwell about how he is coping with the impact Covid-19 is having on his business. They discuss dealing with a situation you have no control over, ideas for training without a school and how we will all get through this.
•Introducing this episodes special guest – Will Caldwell (00:51)
•How the crisis unfolded for Will and when he realised it was going to impact his business (04:30)
•Focusing on low overheads in order to protect the business from an unknown crisis (07:19)
•Why Will focuses on the day to day (09:34)
•How nobody has control over this situation and how to deal with that (12:42)
•Will’s plans for providing online classes (15:01)
•Progressing without being on the mat for a few weeks or months (16:10)
•Carter’s experience of watching people train when he couldn’t train due to injury (17:10)
•The benefits of visualization (18:58)
•Looking at how to strategise in this new situation (22:37)
•Working together with others to get through this (25:52)
•Will recommends a book about running a martial arts school and getting through the hard times (28:05)
Dojo Kyle
https://dojokyle.com/
Success is Waiting: The Martial Arts School Owner's Guide to Teaching, Business, and Life by Buzz Durkin
https://www.amazon.com/Success-Waiting-Martial-Teaching-Business/dp/0996575804
