While writing The Book, Carter hit a bit of a roadblock. He realised that the key to being different to other books was to be authentic. Rather than write about well known jiu-jitsu people, he realised his friends perfectly demonstrated the lessons he was writing about. In this episode Carter and Mo discuss the various benefits authenticity can bring in business, jiu-jitsu and life.
•No body can be you better than you (02:25)
•Ways in which Carter is bringing authenticity to his book (03:42)
•Using the people they actually know to show the lessons that they are trying to teach (04:50)
•The best sell is when you’re not selling at all, you are just talking about something you are passionate about (08:45)
•Carter getting fascinated about warehouses (12:22)
•Building your business around the kind of life that you want (14:23)
•Wherever you go there is someone making money. You don’t have to be a certain way to be successful (16:34)
•Why emulation and imitation in jiu-jitsu can hamper learning (18:12)
•Sometimes you have to alter your training so it works for you (22:05)
•One of the great thing about jiu-jitsu is the immediate results you get when doing something right (or wrong) (26:24)
