The changing face of business and why we have to get our customers and our teams to buy into more than a single or for that matter even a repeat purchase.
Business, leadership and maybe most importantly the way the economy moves have all changed.
We’ve all heard of the share economy, brought into popularity with shared cars. But do you realize there's a new emerging economy that the leaders in business and entrepreneurship or already moving into called the Membership Economy?
Well stay tuned because you are about to find out; our guest on this episode is…
Robbie Kellman and Robbie coined the term “Membership Economy”. Robbie Kellman Baxter has been advising entrepreneurs on business strategy for 20 years. She has worked with nearly 100 organizations in over 20 industries on growth initiatives.
She’s a sought-after writer and keynote speaker, who has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world.
As the author of The Membership Economy: Find Your Super-users, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer.
Robbie is the leading subject matter expert on membership and subscription models, and the author of The Membership Economy. She has advised companies including Netflix, the Wall Street Journal and Electronic Arts.
On this episode we discus:
What is the membership Economy and why does it matter to leaders?
Why Membership and Purpose fit so beautifully together
How to build a forever transaction with the people you serve
The difference between subscription and membership
Why does the The Membership Economy matter to the leaders of today
