Every company in the world knows WHAT they do -e.g. they can describe and define their product or service. Some companies know HOW they do what they do -e.g. they know that their unique selling point is the reason they stand out. Very few companies know WHY they do what they do (and it's not to make money, this is a result). Why do you get out of bed in the morning, what is the companies purpose, and why should anyone care? Tune is as Angelo and Paolo discuss Simon Sinek's Golden Circle
