Lindsay Hughes, founder of Tappedin Public Relations, who shared expertise on strategic communication for utilities, focusing on building trust and managing crises through transparent and empathetic messaging. Lindsay Hughes detailed strategies for multi-channel communication, tailored messaging, internal preparedness, and the importance of proactive community engagement while maintaining brand neutrality. Lindsay Hughes also highlighted leveraging AI for communication and outlined their agency's process for supporting existing communication teams or establishing foundational elements for organizations without one.
