In this episode, I share some insights into the world of Trade Shows and offer some advice around how to get more out of attending – be that as an exhibitor or an attendee.
I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand:
P – Profile
I – Issue
T – Treatment
C – Credibility
H - Hustle
Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
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