On this episode, we unpack 7 familiar and well-used ‘Sales Truths’ to work out whether they are still relevant today. Each one has pros and cons and we explore them all before giving each of them a ‘Sales Myth’ or ‘Sales Mastery’ vote.
I discuss and dismantle:
- Detach from the outcome
- Curiosity closes more deals than confidence
- A man convinced against his will is of the same opinion still
- The real objection is never the first one you hear
- No pain, no sale
- Move up the food chain
- Questions control the conversation
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Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
