On this episode, I tackle the subject of sales objections.
Let’s face it; after closing techniques, handling objections is the most sought-after skill that sales trainers are asked to deliver – and the truth is, it should be one of the easiest ones to master.
We’ll look at:
- Why salespeople struggle with objections
- Why and what Buyers object to
- What an objection is (and what it isn’t)
- How to help buyers overcome them with the OBJECT formula.
I hope you enjoy it.
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https://www.linkedin.com/in/matt-sykes/Newsletter:
http: https://www.salescadence.co.uk/
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‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
