Description

Takeaways

• The absence of dark roast options in specialty is puzzling.
• 35% reported drinking dark roast, while only 12% light roast.
• Consumer preferences shift significantly after age 40.
• Dark roast consumption is higher among older demographics.
• Specialty coffee roasters should offer dark roasts for business growth.
• Good roasting skills are essential for quality dark roasts.
• The coffee industry has shifted towards lighter roasts in recent years.
• Understanding consumer preferences can drive better business decisions.