Description

Takeaways

• Sepia Coffee Project is a black-owned roastery in Detroit.
• Martell Mason transitioned from coffee trading to roasting during the pandemic.
• The coffee market is volatile, but staying focused is key.
• Building relationships in the coffee community is essential.
• Transparency with partners helps navigate market challenges.
• Detroit has a growing coffee market with many opportunities.
• Sourcing diverse coffee blends is important for differentiation.
• Small businesses should prioritize their core offerings.
• Don't panic; take time to understand the market.
• Community engagement is vital for the success of coffee businesses.